3. APC’s main mission was to tie the t-shirt into a look that the company has marketed in order to promote their new collection
There are plenty hooded jumpers, jeans and the famous t-shirt that all together create the full look that is now displayed on the website. We should though keep in mind that most of those visiting their site have enough cash to pay for these items even if most of those customers understand that the products are overpriced.

4. Finally, it might very well be just the common tricky practice that lots of companies use to attract customers
They start selling stuff for crazy money just to make the public talk more about them. Currently, you can see hundreds of fashion sites, forums and blogs where people keep discussing the subject. This is how brands become even more famous and desirable. We suggest Ideel(limited-time sales with designer brands).